I participated in this
blogging survey and the results are now back. Quite interesting. There may be some broad conclusions you can draw from the results but there probably needs to be an analysis of the categories of bloggers out there rather than thinking of us as a single homogenous community. It's an interesting thought to use bloggers as a PR channel. Quite a risky approach for a company but it could pay off really well. It's probably most suitable for complex products that aren't easily summed up in a soundbite.